V2V Cruise Line Web Page
Spring 2017
Summary
The V2V Mobile app is set to connect passengers from Victoria to Vancouver, making for easy, fast, reliable, and comfortable transportation. In the beginning of July 2016, I worked with our core design team to develop a digital solution for the V2V Riverside Marine Cruise Line that would be launching in Spring 2017. This was a new cruise line that wanted to create a comfortable and elegant experience to adopt and win new travelers.
Goals
• Deliver a mobile first experience that is convenient, comfortable, and luxurious
• Provide essential features for an outstanding first -time experience
• Create a brand presence
Keyskills Information architecture, research, competitive analysis, wireframes, business development support, presentation visuals
Challenge
The challenge was to design a cohesive eco-system for cruise ship passengers in a very short timeline. Users would be able to purchase products, book their seats, and find destination and packaging information.
Strategy
Research had shown us that a majority of traveller's are using mobile devices to explore their travel options. We decided to take on a mobile first approach to address this and to make the booking process easy, as part of the V2V cruise line experience.
Team
UX Designer: Vivian Kwok
Senior UX Designer: Cris Cristina
Senior Visual Designer: Trenton Temple
Solutions Architect: Juha Juutinen
Visual design by Trenton Temple
Research
I conducted competitive research, looking at cost, convenience, time, and customer satisfaction. I identified trends which led our team to take a mobile first approach.
Information Architecture
I created a site map to see the relationships between the features and developed a strategy for content.
Login + Signup Wireframes
Profile Wireframes
Documentation
